Trigger acquired by Isobar, part of the Aegis Media Group

Aegis Group plc (“Aegis”), the media communications and market research group, announced that it has signed an agreement to acquire Trigger Communications Consulting (Pty) Limited (“Trigger”) in South Africa. An award-winning digital marketing services agency, Trigger was established in 2000 and has grown rapidly since then. Trigger specialises in digital direct marketing, one of the fastest-growing areas of marketing today. Its proprietary consumer profiling tools allow brands to identify and communicate with individual customers for viral and peer-to-peer marketing campaigns, using a variety of internet and mobile technologies. Trigger will become part of Isobar, the world’s leading digital network, with a presence in 37 of the world’s top 40 digital economies.